-
-
Ideal Client vs. Profitable Products
- During almost all my presentations, and during many client coaching sessions the subject of Ideal Client (Customer, Patient) often comes up. Who is your ideal, not your only, client? How old are they? Where do they live? Work? What industry are they in? What is their revenue? How many team members do they employ? And […] Read More
-
-
-
What Can We Learn About Business From Ping Golf?
- I had a major BFO this morning while reading an article in the April 2021 edition of Golf Magazine the title of which is “Engineered For Success.” The author interviewed Paul Wood, Ping’s VP of Engineering. They were discussing Ping’s corporate bias toward incrementalism rather than major changes to one aspect or another of golf […] Read More
-
-
-
Why Should I Be Your Customer?
- Originally posted 1/14/2019. I often ask my clients to answer, “Why should I be your customer (client or patient) (CCP)?” from the point of view and value proposition of their ideal CCP’s, not their point of view. That question is also featured in many of my seminars and workshops. In fact, I posted a blog […] Read More
-
-
-
What is Your Product or Service?
- Originally posted 10/12/2015. As promised in my last Blog “Is Your Business Commodity or Value Based?” I would like to discuss the definition of your product, the total definition of your product, the real definition of your product. First, a little background. I have too often encountered business owners and professionals who stop at the […] Read More
-