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Creating Raving Fans – Define Customer Value
- Originally posted 4/30/2012, Revised 5/31/2023 Recently I was at a presentation about creating raving fan customers. After mentioning that he is a raving fan of a rather unsuccessful local major league baseball team, the speaker asked the audience – who wanted customers that identified with their business the same way that raving fans dedicate themselves […] Read More
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What Can We Learn About Business From James Taylor?
- Originally posted 7/11/2012 revised 10/13/2022 To celebrate the 4th of July my family and I went to Tanglewood in Lenox, MA to see one of James Taylor’s (JT) annual concerts. This has become a yearly event since we purchased our second home in Stockbridge, MA. JT has been giving concerts on and around July 4th […] Read More
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Deliver What Your Customer Values
- Originally posted 11/2/2016. I am a picky eater; I tend to frequent restaurants with menus that have items and preparations that I like. In addition, I prefer restaurants that are flexible, and I’ve walked out of more than one after hearing “Sorry, no substitutions.” My wife, not so much. She has a very brave palate […] Read More
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2017 Business Excellence Forum – Blinding Flashes of The Obvious Part 4
- Originally posted 5/31/2017. Paul Dunn continued with his presentation by switching gears to speak about the concept of price anchoring. He presented a case study based upon the fact that most people remember the last thing they see or hear. The case study involved adding eight words at the end of a price quotation for […] Read More
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