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Creating Raving Fans – Define Customer Value
- Originally posted 4/30/2012, Revised 5/31/2023 Recently I was at a presentation about creating raving fan customers. After mentioning that he is a raving fan of a rather unsuccessful local major league baseball team, the speaker asked the audience – who wanted customers that identified with their business the same way that raving fans dedicate themselves […] Read More
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We Are Human, We Make Mistakes
- Originally posted 1/7/2015, updated 8/22/2021. I just returned from a family vacation to the Caribbean. My entire family had a great time, lots of fun, beach, pool, golf and meals. In addition there were many great conversations about life, family, the state of the world and business, with the family as well as friends, both […] Read More
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Going That Extra Mile
- I recently used eBay to sell a file cabinet that I no longer need. Oh, the benefits of more and more of my business being conducted online. Because of its size and weight the file cabinet was listed as local pickup only. When the auction was completed, the buyer paid immediately and contacted me to […] Read More
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