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  • Category: business fundamentals

    • Why Marketing That Used to Work Isn’t Working Anymore

      : July 9, 2026 9:26 am : Adaptability, business fundamentals, Business Success, Marketing, Marketing Mistakes, Marketing Your Business, Sales, Working on the Right Things :Michael Breitman : ( words)
      Most of my clients and other business owners I meet are asking the same frustrating question: “Why has the marketing that worked for years suddenly stopped producing leads?” SEO, email marketing, pay-per-click advertising, and other channels once generated reliable opportunities. Today, some businesses are seeing virtually no response. The only thing that is reliable is […] Read More
    • What Every Business Owner Should Understand About Financials Part 3 of 4

      : February 2, 2026 2:57 pm : Being an Owner, Budgets, business fundamentals, Dashboards, Effective Delegation, Financial Literacy, Financial Statements, Profit, Sales :Michael Breitman : ( words)
      Financial reports are only useful if you apply the information within them for making informed decisions. Reviewing statements without acting is like reading a GPS and never turning the steering wheel. Forecasting Your Financial Statements are a snapshot of your business’s financial performance up to a given moment in time. They contain a backwards look […] Read More
    • What Every Business Owner Should Understand About Financials Part 2 of 4

      : January 13, 2026 4:37 pm : business fundamentals, Financial Literacy, Financial Statements :Michael Breitman : ( words)
      Once you understand your financial statements, the next step is to know which numbers matter most to decision making and business performance. Not all metrics are created equal; some metrics are diagnostic/historic, others are KPIs that drive growth. Some Income Statement (P&L) numbers feed directly into the ActionCOACH 6-Ways (6Ws) concept. In this blog I […] Read More
    • A Survey Shows a BIG Disconnect

      : October 2, 2021 7:19 pm : Above the Line, Accountability, business fundamentals, Buying Customers, Marketing Your Business :Michael Breitman : ( words)
      Originally posted 10/10/2014, revised 10/1/2021. In reviewing and revising this blog post from 2014 I was struck by how relevant the main points remain today.  You can substitute Covid-19 for Government Regulations, The Economy and Taxes below and most of the main points continue to apply. My local business weekly newspaper published the results of […] Read More
    • 2016 Business Excellence Forum – Blinding Flashes of the Obvious Part 1

      : February 21, 2021 5:29 pm : Blinding Flashes of the Obvious, business fundamentals, Business Success, Communication, Delivering Value, Leadership :Michael Breitman : ( words)
      Originally posted 4/7/2016. I must say, the Business Excellence Forum (BEF) gets better each year.  There were more than 500 business owners, executives, team members and business coaches in attendance.  With that many attendees, there were plenty of formal and informal exchanges of ideas and best practices. This year’s forum had some amazing keynote speakers […] Read More
    • What Can We Learn About Business from Wimbledon?

      : February 1, 2021 11:16 pm : business fundamentals, Business Planning, KPIs Key Performance Indicators, Planning, Success, Written Plans :Michael Breitman : ( words)
      Originally posted 7/14/2015 revised 2/1/2021. It took 200 IBM statisticians to produce the statistics for Wimbledon and the BBC that we all consumed during this couple of weeks of tennis. So why are we consumed by this incredible amount of information that’s available?  What is its purpose and how do we learn from what professional […] Read More
    • Good Enough Never Is

      : January 5, 2021 5:04 pm : business fundamentals, Business Owners Main Responsibility, Continual Improvement, Delivering Value, Success :Michael Breitman : ( words)
      Originally posted 11/19/2018. I am re-reading “Built To Last” the 2002 book with the subtitle of “Successful Habits of Visionary Companies” by Jim Collins and Jerry I. Porras.  In Chapter 9, entitled Good Enough Never Is (I borrowed it as the title of this blog), the authors make the following key points: The critical question […] Read More
    • A Great Quote from Jack Nicklaus

      : November 25, 2020 11:11 pm : Business Basics, business fundamentals :Michael Breitman : ( words)
      Originally Posted 14-April-2012, Revised 6-October-2020   A while back I was reading GolfWorld magazine and saw the following quote from The Greatest Game of All: My Life In Golf by Jack Nicklaus and Herbert Warren Wind:   “How do slumps begin?  They begin from neglect, and neglect finally leads to a loss of confidence.  You […] Read More

      ActionCoach Michael Breitman

      ActionCOACH of New York and The Berkshires
      185 Roslyn Road, Suite 10, Roslyn Heights, NY 11577
      O: 516-801-6452 x1
      C: 516-301-0068

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