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Why Marketing That Used to Work Isn’t Working Anymore
- Most of my clients and other business owners I meet are asking the same frustrating question: “Why has the marketing that worked for years suddenly stopped producing leads?” SEO, email marketing, pay-per-click advertising, and other channels once generated reliable opportunities. Today, some businesses are seeing virtually no response. The only thing that is reliable is […] Read More
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What Every Business Owner Should Understand About Financials Part 3 of 4
- Financial reports are only useful if you apply the information within them for making informed decisions. Reviewing statements without acting is like reading a GPS and never turning the steering wheel. Forecasting Your Financial Statements are a snapshot of your business’s financial performance up to a given moment in time. They contain a backwards look […] Read More
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About Product Belief & Customer Service
- I recently had a conversation with a friend who is a salesperson for a large, national service organization. He was very concerned about two interrelated aspects of his job. He mentioned that he has been extremely successful representing his company due to his attention to his customers’ needs and the company’s best-in-class core product. His […] Read More
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2015 Business Excellence Forum – Blinding Flashes of the Obvious – Part 2
- Originally posted 5/6/2015 Here are some more BFO’s from February’s 2015 North American Business Excellence Forum (#BEF2015) and Awards. On the second day of the conference, we were privileged to be entertained, motivated and advised by Jeffrey Gitomer (@gitomer facebook.com/jeffreygitomer linkedin.com/in/jeffreygitomer) a well known speaker, blogger, author and trainer focused on sales. His style is […] Read More
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