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Why Marketing That Used to Work Isn’t Working Anymore
- Most of my clients and other business owners I meet are asking the same frustrating question: “Why has the marketing that worked for years suddenly stopped producing leads?” SEO, email marketing, pay-per-click advertising, and other channels once generated reliable opportunities. Today, some businesses are seeing virtually no response. The only thing that is reliable is […] Read More
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More Things I’ve Learned (or Have Been Reminded About)
- In my blog last month, I presented a few things I have been reminded about or learned while getting certified to offer the ActionCOACH 12-Week MasterCLASSes. The following are several more ideas and concepts that will benefit you: The section of your brain that filters information from your conscious mind and your subconscious is called […] Read More
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Things I’ve Recently Learned (or Have Been Reminded About)
- I have been taking several certification courses for some of the ActionCOACH 12-Week MasterCLASSes. While viewing the materials I’ve been reminded of many concepts I’ve learned during my journey as a business coach. In addition, I have learned a bunch of new ideas, concepts, and strategies that I would like to share with you in […] Read More
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What I Learned About Charities and Business
- One of my first business coaching clients was the Cancer Center For Kids (CCFK) at (the former, before a merger) Winthrop University Hospital on Long Island. A recent excellent article, “Charities Are Getting Down to Business” by Liz Brody in the May-June edition of Entrepreneur Magazine reminded me of a few of the lessons I […] Read More
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About Product Belief & Customer Service
- I recently had a conversation with a friend who is a salesperson for a large, national service organization. He was very concerned about two interrelated aspects of his job. He mentioned that he has been extremely successful representing his company due to his attention to his customers’ needs and the company’s best-in-class core product. His […] Read More
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