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Why Marketing That Used to Work Isn’t Working Anymore
- Most of my clients and other business owners I meet are asking the same frustrating question: “Why has the marketing that worked for years suddenly stopped producing leads?” SEO, email marketing, pay-per-click advertising, and other channels once generated reliable opportunities. Today, some businesses are seeing virtually no response. The only thing that is reliable is […] Read More
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Everyone Is Short Staffed
- At the risk of piling on, and because many of the business owners and executives I am in contact with say that their top issue is finding and retaining team members, I want to share several concepts that speak to solutions to this problem. I have concluded that most organizations have imbalanced marketing. Their “internal” […] Read More
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Why Should I Be Your Employee?
- The trending topic among business owners is the shortage of qualified candidates. Among the CEO’s I meet with on a regular basis, only one says their company is fully staffed. What is behind this “labor shortage?” Granted, it’s not a simple answer. One option to solve your labor shortage is to market to prospective employees […] Read More
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A Survey Shows a BIG Disconnect
- Originally posted 10/10/2014, revised 10/1/2021. In reviewing and revising this blog post from 2014 I was struck by how relevant the main points remain today. You can substitute Covid-19 for Government Regulations, The Economy and Taxes below and most of the main points continue to apply. My local business weekly newspaper published the results of […] Read More
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What Can We Learn About Business From Ping Golf?
- I had a major BFO this morning while reading an article in the April 2021 edition of Golf Magazine the title of which is “Engineered For Success.” The author interviewed Paul Wood, Ping’s VP of Engineering. They were discussing Ping’s corporate bias toward incrementalism rather than major changes to one aspect or another of golf […] Read More
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2018 Business Excellence Forum – Blinding Flashes of the Obvious Part 1
- Originally posted 3/14/2018. For the third year in a row I must say, the Business Excellence Forum (BEF) gets better each year, and the 2018 event was no exception. This year there were more than 700 business owners, executives, team members and business coaches in attendance in San Diego, California. With that many attendees, there […] Read More
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